• Home
• Search
• About
• Advertisers
• MyFREE411
• Tell A Friend

Press Releases

1-800-FREE411 Expands Merchant Network Through Deal With Ingenio First Free Nationwide Consumer Telephone Directory Assistance Service Offers Ingenio Advertisers New Distribution Options

December 7, 2005 – Boston , Mass. Jingle Networks, Inc., developer of the nation’s first nationwide free telephone directory assistance service (1-800-FREE411), today announced a partnership with Ingenio, Inc., the pioneer and leading provider of Pay Per Call® advertising. Ingenio advertisers will be distributed on the 1-800-FREE411 service, which will allow Ingenio to augment its Pay Per Call advertiser distribution with new channels beyond Web search.

Launched this year, the 1-800-FREE411 service offers consumers a free alternative to the high cost of 411 service provided by traditional carriers. 1-800-FREE411 saves consumers on average $1.25 each time they look for a phone number from their telephone. Since American consumers use traditional 411 services 6 billion times a year, 1-800-FREE411 has the potential to save Americans in excess of $8 billion in annual directory assistance fees.

“We’re excited to bring Ingenio’s advertisers to our rapidly growing network of businesses small and large who agree with our vision that merchants should pay to help consumers find their phone numbers rather than the other way around, said Scott Kliger, CEO and co-founder of Jingle Networks. “Ingenio has pioneered the Pay Per Call model and the quality of their merchants and associated offers are well suited to the great value our consumers have come to expect.”

The 1-800-FREE411 service offers businesses an ability to target a 10 second audio adve rtising messages to consumers at the moment they are about to decide to speak with a competitor. In addition, the 1-800-FREE411 service allows for advertising that is targeted based on geography, yellow pages category and demography. This is a unique opportunity for smaller merchants allowing them to benefit from the same value proposition as Internet advertising without having to incur the expense or complexity of developing a website or managing an online advertising campaign.

“Today’s announcement allows us to innovate on our Pay Per Call distribution model in a unique way,” said Marc Barach, CMO of Ingenio. “Together with 1-800-FREE411, we are providing an entirely new channel by which our advertisers can gain access to ready-to-buy customers in their local area.”

The partnership announced today will result in Ingenio’s advertiser’s being included in the 1-800-FREE411 service in the first quarter of 2006.

About Ingenio
Ingenio, Inc. is the leading provider of ecommerce solutions that combine today’s two most powerful communications tools - the Internet and the telephone. Ingenio’s suite of solutions, including the industry-leading Pay Per Call® Advertising Network, seamlessly integrate the Web and the phone to help businesses large and small acquire new customers and grow revenue. Ingenio’s patented platform enabled the company to deliver the first performance-based, Pay Per Call advertising product to market in 2004 - and today remains the only Pay Per Call advertising system that guarantees advertisers mainstream exposure on a network of top-tier distribution sites, including AOL Search. Ingenio’s unique technology also powers its Live!Advice™ Directories offering, which facilitates real-time conversations between online buyers and sellers of advice and information. Founded in 1999, Ingenio is a profitable company with top-tier customers and partners in both America and Europe, including AOL, Microsoft, SBC SMARTpages.com, MIVA, Inc. and the IRS. Headquartered in San Francisco, Ingenio has connectedmore than 2 million buyers and sellers through its web and telephony platform, and today produces 20 million e-commerce minutes each quarter. Please visit www.ingenio.com for more information.