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1-800-FREE411 Partners with Certified Marketing Representatives to Create New Media Opportunities for Yellow Pages Advertisers Hundreds of Yellow Pages Advertisers from Top-tier CMRs Advertise on 1-800-FREE411’s Exciting New Media Channel

Jingle Networks, Inc., operator of the 1-800-FREE411 directory assistance service, today announced partnerships with top-tier CMRs (certified marketing representatives) responsible for managing Yellow Pages placements. Extending Yellow Pages advertisers’ reach to the phone through 1-800-FREE411, CMRs are tapping into a new, highly targeted marketing vehicle to help advertisers reach millions of consumers in an engaging and clutter-free environment.

Many industry-leading CMRs, including AMG Media Group, The Craig Business Group, Dominion Advertising/Yellow Pages Direct, MPG Yellow Pages, TMP Directional Marketing, White Directory Publishers — publishers of The Talking Phone Book and Yellow Pages Direct have taken advantage of the exciting and proven media channel offered by 1-800-FREE411.

In the face of oversaturated media channels, today’s advertisers are tasked with being more creative in their marketing strategies. Given CMRs’ expertise in planning and purchasing print and online advertisements, businesses of all sizes — from Fortune 500 to local mom and pop shops — rely on them to maximize Yellow Pages investments. With traditional yellow page directories stagnating, CMRs are pressed to identify new lead generation opportunities to increase revenue for their clients and for the CMRs themselves.

“Working with both small and national brands including over 25 percent of the Fortune 500, we are constantly striving to identify new opportunities for our clients to reach potential customers — or even better, advertising opportunities that will help customers find them,” said Stuart McKelvey, CEO of TMP Directional Marketing. “By bringing the yellow pages to the phone, 1-800-FREE411 gives us a platform to place our companies strategically — whether big or small — in front of a targeted mobile audience that they may have not reached otherwise.”

To date, more than 1000 companies including 1-800-Flowers, 1-800-DENTIST, 1-800-Mattress, Absolut, American Express, AutoNation, Avis Budget Group, Beyond Interactive/Diageo, CBS, Comcast, The Dallas Morning News, General Electric, IDMedia, Joe Nerd, The Los Angeles Times, McDonald’s, Mindshare, Nautilus, Nivea, OMD, Paramount, Progressive Insurance, RCN, Saxton-Ferris, Service Magic, Service Master and Western Dental have realized the benefits of using the 1-800-FREE411 network as an advertising medium for reaching consumers in a ready-to-buy mode. On average, advertisers garner a response rate twice that of other direct response media.

Directory Assistance on the Move
With approximately 2.6 billion directory assistance calls being placed through U.S. mobile phones during 2007 (The Pierz Group), 1-800-FREE411 empowers CMRs with a new opportunity to connect clients with the mobile consumer. Currently processing nearly three million wireless calls per week, 1-800-FREE411 accounts for six percent of the overall mobile 411 market.

“Advertisers, especially small to medium sized businesses, are challenged in breaking through the media clutter to reach consumers on a local-level,” said George Garrick, CEO of Jingle Networks. “Our partnership with CMRs helps their thousands of advertisers reach our millions of consumers, the majority of which are looking for a local business and are in a ready-to-buy mode. Our service offers advertisers a captive and engaged audience in a clutter-free environment, and the ability to reach them on a targeted, local-level.”