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1-800-FREE411 Fights Breast Cancer with “Pass the Ribbon” Campaign Leader in Free Directory Assistance Supports National Breast Cancer Awareness Month with a “Call” to Action and Dollar Contribution

Jingle Networks, Inc., operator of 1-800-FREE411, the leading voice-based directory assistance (DA) search service, today launched “Pass the Ribbon,” an information and awareness campaign supporting Breast Cancer Awareness Month in October. For every new caller in October, a one dollar donation (up to $25K) will be made to benefit the National Breast Cancer Coalition (NBCC) Fund to support the fight for a cure for breast cancer.

Leveraging its own media channel, 1-800-FREE411 will offer its callers the opportunity to connect to the American Cancer Society to access information on how and where to access free mammograms. Jingle Networks is particularly proud to support this cause, given the millions of women who use 1-800-FREE411 on a regular basis.

Each year, 182,000 women are diagnosed with breast cancer, but if detected early, the five-year survival rate for breast cancer exceeds 95 percent. Mammograms are among the best early detection methods, yet 13 million American women over the age of 40 have never had a mammogram.

The “Pass the Ribbon” campaign makes it easy for anyone to raise awareness and take immediate action to support the fight against breast cancer. As part of the month-long campaign, people can participate in the program by:

• Spreading the word by sending a message describing the program along with helpful educational facts about breast cancer to loved ones. The message encourages friends and family to “Pass the Ribbon” and share important breast cancer health information. Visit www.free411.com/pink to send a message.
• Sharing information with friends and family and encouraging those that have not tried 1-800-FREE411 to try the service and donate to the cause at the same time.
• Calling 1-800-FREE411, and opting to connect with the American Cancer Society to access information on how and where to receive a free mammogram screening.

“The National Breast Cancer Coalition Fund is grateful for the partnership with Jingle Networks in the fight against breast cancer,” said Fran Visco, president of the National Breast Cancer Coalition Fund, an organization that works to find ways to prevent, cure and eventually find an end to breast cancer.

Courtesy of the NBCC, here are additional statistics that speak to the need to end this deadly disease:

• The National Cancer Institute estimates that a woman in the United States has a 1 in 8 chance of developing invasive breast cancer during her lifetime. This risk was about 1 in 11 in 1975.
• More women in the United States are living with breast cancer than any other cancer (excluding skin cancer). Approximately 3 million women in the U.S. are living with breast cancer: about 2.3 million have been diagnosed with the disease and an estimated 1 million do not yet know they have the disease.
• Breast cancer is the most commonly diagnosed cancer among women in the United States and worldwide (excluding skin cancer).
• Approximately 11 percent of women diagnosed with invasive breast cancer die from the disease within five years; at ten years, 20 percent will have died. The most recent available statistics show that 40 percent of all women diagnosed with invasive breast cancer died from the disease within 20 years.
• The current methods of treatment in use in the United States are surgery (mastectomy and lumpectomy), radiation, chemotherapy, hormonal therapy, and biologic therapy (e.g. monoclonal antibody therapy).
• Mammography screening does not prevent or cure breast cancer. However, it may detect the disease before symptoms occur. Breast cancer tumors can exist for six to ten years before they grow large enough to be detected by mammography.